2012 Speakers

MC: Chad Parizman

Chad Parizman is the director of community and social media for Scripps Networks Interactive. He provides leadership on social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media guidelines to be adopted by the company’s top senior executives. Chad is on Twitter @CParizman.

Keynote Speaker: Mitch Joel

Mitch Joel is President of Twist Image, an award-winning digital marketing and communications agency based on Montreal. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a blogger, podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Find Mitch on Twitter @mitchjoel.

Session: SIX PIXELS OF SEPARATION: How Marketing Connects in a Connected World at 4:00pm


Keynote Speaker: Gini Dietrich

Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world. The author of Spin Sucks, Gini has delivered numerous keynotes, panel discussions, coaching sessions and workshops across North America on the subject of using online technology in communication, marketing, sales and HR. One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business, AllBusiness, and Franchise Times. Gini’s on Twitter @GiniDietrich.

Session: Waking Up to a World of Integrated Communications at 9:15am


Keynote Speaker: Tom Webster

Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of Exit Polling data during U.S. Elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and The New Media Consumer. Webster specializes in drawing insight from social media data, and writes about these topics at www.brandsavant.com. Follow him on Twitter at @Webby2001.

Session: Drowning In Data: How To Save Yourself at 11:00am


Keynote Speaker: Mark Schaefer

Mark W. Schaefer, the founder of Social Slam, is a globally-recognized college educator, speaker, business consultant, and author who blogs at {grow} — one of the AdAge “Power 150″ blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He has advanced degrees in marketing and organizational development and holds seven patents.  Mark is a faculty member of the graduate studies program at Rutgers University and is the author of the 2011 business best-seller The Tao of Twitter and a new book for 2012, Return On Influence. This year, he was named one of the Top 50 “power influencers” in social media by Forbes. Mark is on Twitter @markwschaefer.

Session: Return on Influence: The New Rules of Creating and Leveraging Power on the Social Web at 2:00pm


Dr. Alice Ackerman

Dr. Ackerman is Professor and Founding Chair of the Department of Pediatrics at the Virginia Tech Carilion School of Medicine and Physician-in-Chief of the Carilion Clinic Children’s Hospital, in Roanoke, VA. After more than two decades practicing and teaching pediatric intensive care, she obtained her MBA at Loyola University Maryland. Dr. Ackerman has been blogging since October, 2010 and joined Twitter in May of that year. Her social media interactions are focused on raising awareness of the community (both local and more broadly) of the presence of the Children’s Hospital, as well as gaining trust through transparency of sharing information and her desire to engage the community in conversations about important topics impacting the health and welfare of children. She’s on Twitter @CloseToHomeMD.

Session: Five Inspiring New Social Media Voices at 3:00pm


Jay Baer

Jay Baer is a tequila-loving, hype-free social media strategist, author and speaker and President of consultancy Convince & Convert. Founder of five companies, he’s worked with over 700 brands since 1994, including 25 of the Fortune 1000. His Convince & Convert blog is ranked among the world’s top marketing resources, and Fast Company Magazine cited him as one of America’s 3 leading social media consultants. He’s the co-author of the book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. He can be found in Bloomington, Indiana; on airplanes; or on Twitter as @jaybaer.

Session: Breakout 3 – Using Social Media to Drive New Product Innovation at 1:00pm

Clinton Bonner

Clinton is Director of Social Marketing for TopCoder, an online community of near 400,000 software developers, algorithmists and design creatives that utilizes open innovation competitions to create digital assets. Clinton is the primary writer for the TopCoder Blog, focusing on community driven innovation and technology leadership, as well as a published author on the topic of Crowdsourcing. You can find Clinton on Twitter @ClintonBon and as the voice behind the @TopCoder handle as well.

Session: Breakout 3 – Using Social Media to Drive New Product Innovation at 1:00pm


Lynsay Caylor

Lynsay Caylor manages all digital marketing for Pilot Flying J, including social media, all company websites, email marketing, mobile applications and in-store digital media. Lynsay is the Treasurer for the Knoxville Social Media Club and has been a speaker and a panelist for several of its events. She is a strong believer in giving back to the community and is involved in several boards in the Knoxville area including: Knoxville American Marketing Association, University of Tennessee Public Radio Station WUOT 91.9FM, Introduction Knoxville, United Way Young Leaders Society, and is a member of the Young Professionals of Knoxville. She is one of the Greater Knoxville Business Journal’s 40 Under 40 Honorees for 2010 and is a graduate of the University of Tennessee Knoxville. You can also find her blogging at http://lynsaycaylor.com or on Twitter @lynsaycaylor.

Session: 50 Huge New Ideas in 50 Minutes – Facebook at 10am


Billy Delaney

Born in Belfast Northern Ireland, Billy joined the Royal Navy at fifteen and sailed the seas mixing with cultures around the globe. Akron, Ohio is home now, where Billy leads The Small Business Compass: a social tool for finding customers who want the things you sell. Billy has been selling things for 40 years, and social is a fabric he discovered early. A lifelong inquirer of knowledge led to a B.Div., a Th.M. and a Ph.d. Billy lived on three continents by the age of 24, speaking and lecturing in England, Scotland, Ireland, Canada and The States. Bill is on Twitter @Billy_Delaney.

Session: Five Inspiring New Social Media Voices at 3:00pm


Sam Fiorella

Sam Fiorella has 20 years of expertise in interactive and social media marketing.  Sam has led marketing software and innovative strategies for clients such as Home Depot, Hitachi, AOL, Ford Motor Company, Johnson & Johnson, Hyundai, Chef Boyardee, Habitat for Humanity, Government of Canada and American Idol.  He is currently Chief Customer Experience Architect at Toronto-based Sensei Marketing, where he has designed the Sensei CXM Software platform. Sam is deeply involved in the online community and is the creator and moderator of the weekly #bizforum Twitter debate, Editorial Advisor for 12Most.com blog, a member of the SocialCMO.com team and blogger, author of the SenseiWisdom.com blog and contributing blogger at business2community.com. He’s on Twitter @SamFiorella.

Session: Breakout 2 – Understanding the New World of Social Search at 1:00pm


Amy Kenly

Amy Kenly has over 14 years of experience in innovation and product development, focusing on how social models and technologies are used to innovate and develop new products and services. Many of Amy’s findings can be found in her InnovationManagement column, Practical Social Product Innovation. She leads Kalypso’s Social Product Innovation practice, recently publishing a white paper called “Social Media and Product Development: Early Adopters Reaping Benefits amidst Challenge and Uncertainty.” Amy is writing a chapter on this topic for the upcoming 3rd edition of the PDMA Handbook on New Product Development. Amy is on Twitter @AKenly.

Session: Breakout 3 – Using Social Media to Drive New Product Innovation at 1:00pm


Sean McGinnis

Sean McGinnis is VP of Sales & Marketing at DotCO Law Marketing. Since graduating from law school, Sean has developed over 12 years of digital marketing experience and assisted hundreds of businesses create compelling online marketing programs. Sean led one of the largest SEO teams in the country while serving as the SEO Manager for Findlaw. Sean consults with businesses on digital marketing and blogs about search engine optimization, internet marketing, social media, leadership, business and other topics at SeanMcGinnis.me. Sean is also a co-founder at 12 Most, a community blog dedicated to writing the best list posts on the web. He’s on Twitter @seanmcginnis.

Session: Breakout 2 – Understanding the New World of Social Search at 1:00pm


Jon Moss

Jon puts his 20 years of experience working with business owners to good use at Moss Media Labs, an experiential marketing firm based in Chattanooga, TN. As the founder of Business Chatt and co-host of ProApps, Moss stays connected to digital world of business. Having experienced success on LinkedIn, Jon extols its benefits and shares insights as an instructor for LinkedIn for Pros  – an interactive half-day workshop that drills down deep into the powerful features and benefits of the most misunderstood social media platform. A survivor of MTPD (Multiple Twitter Profile Disorder), Jon can be reached via his personal account @jonfmoss.

Session: 50 Huge New Ideas in 50 Minutes – LinkedIn at 10am


Marisa Peacock

Marisa Peacock, principal of The Strategic Peacock is a social media strategist and marketing consultant in the Washington, D.C. area.  With a strong background, experience and interest in social media, emerging web technologies, web design and multimedia, Marisa has defined and developed web, social media and multimedia marketing strategies for non-profits, small businesses and independent schools.  Marisa holds a Bachelor of Arts in Psychology from Mount Holyoke College and a MALS in American Studies from Georgetown University. Marisa is on Twitter @marisacp51.

Session: 50 Huge New Ideas in 50 Minutes – Community Management at 10am


Eric Pratum

Eric Pratum is the Director of Digital Strategy and manager of the Digital Marketing Department at Grizzard Communications Group, a 90+ year old direct marketing services provider based in Atlanta and Los Angeles that focuses exclusively on nonprofits. Eric specializes in social media analytics, pay-per-click advertising, and thinks of himself as SEO-friendly. Additionally, Eric holds an MA in German, an MBA, and previously managed two ecommerce websites for Hilton Hotels. He’s on Twitter @EricPratum.

Session: Breakout 2 – Understanding the New World of Social Search at 1:00pm


Gary R. Schirr, Ph.D.

Gary Schirr, assistant professor of Marketing at Radford University (Virginia), has a research focus on innovation, user engagement, and social media. Gary has had two articles in the leading academic journal of new product development, Journal of Product Innovation, and has written for industry publications such as SMM Magazine and Futures Magazine. He also wrote a chapter on qualitative research methods for product innovation in the upcoming PDMA Handbook on New Product Development 3rd edition. Follow him on Twitter @ProfessorGary.

Session: Breakout 3 – Using Social Media to Drive New Product Innovation at 1:00pm


Marcus Sheridan

Marcus Sheridan is the founder of a Virginia-based pool installation business. Nearly bankrupt and desperate during the recession, Sheridan discovered social media marketing and has become one of the most passionate and entertaining advocates on the scene. Through content marketing alone, his company became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world. With such success, in late 2009, Sheridan started business consulting and founded his sales/marketing/personal development blog, The Sales Lion, and has since grown a strong and loyal blog community.  He is a popular speaker with contagious enthusiasm when on stage. On Twitter he is @TheSalesLion.

Sessions: Breakout 1 - Social Media Start-Up — Strategies for the Beginner at 1:00pm and Social Slam TWO: Five Inspiring New Social Media Voices at 3:00pm


Stanford Smith

Stanford Smith is the V.P of Marketing at Fluency Media, a full-service interactive agency whose clients include fast-growing technology start-ups, government, nonprofit organizations and Fortune 500 companies.  Fluency Media has been recognized for its innovative “Disciplined Approach” for using integrated digital marketing programs to exceed business goals. Stanford is also the founder of the popular blog, PushingSocial.com, a leading voice and resource for busy professionals who are using social media to transform their personal brands and business. He’s on Twitter @PushingSocial.

Sessions: 50 Huge New Ideas in 50 Minutes – Blogging at 10am and Breakout 1 - Social Media Start-Up — Strategies for the Beginner at 1:00pm


DJ Waldow

Waldow is the founder and CEO of Waldow Social, a company that grows lukewarm audiences into raving lunatic fans with proven event, email and social marketing strategies. He recently handled all of the social media activities for the BlogWorld convention in Los Angeles. The Salt Lake City resident has spent nearly 7 years in the email, social and community building world, most recently at Blue Sky Factory, an email marketing company, as its Director of Community. DJ is an alumnus of the University of Michigan, a knowledge craver, a sponge, and a lover of beer, coffee and people (in no particular order). DJ is on Twitter @djwaldow.

Sessions: Breakout 1 - Social Media Start-Up — Strategies for the Beginner at 1:00pm and Five Inspiring New Social Media Voices at 3:00pm


Stephanie Wonderlin

Director of Account Service at 44Doors, Stephanie has more than 8 years marketing communications experience, working with brands in sporting goods, manufacturing, hotels and consumer product promotions.  She and her results-focused team help clients address their business needs with 44Doors solutions and services, empowering impactful and measurable ways to engage today’s “mobile” audience. Stephanie is widely recognized for her success in social media marketing, earning praise for Tweetheart TV, social media show, and was named one of the 70 Legendary Women in Social Media. Stephanie holds a Bachelor of Arts in Speech (Corporate) Communication from Eastern Illinois University. She is on Twitter @swonderlin.

Sessions: 50 Huge New Ideas in 50 Minutes – Video Marketing at 10am and Breakout 1 - Social Media Start-Up — Strategies for the Beginner at 1:00pm